The NSW Rural Fire Service have spent the past decade educating Australians about the importance of making a bushfire plan. But while most people say they have a plan, research told us that few had gone beyond a brief chat with their family, often months or years earlier.
In this pitch-winning campaign we challenged Australians to ask themselves if they’d really done enough to prepare their family for a bushfire. How fireproof is your plan?
RFS // How fireproof is your plan?
TV Commercial