Without the support of the bartender community, Bulleit would still be a small boutique distillery and not a staple in bars across America. So when lockdowns hit in 2020 and bartenders were facing the toughest period in their existence, Bulleit wanted to give back to the people that gave so much to them.

So we created the Bulleit Frontier Fund, a campaign and financial commitment to help bartenders get back to work. And to launch the campaign, we hired real out of work bartenders to star in our TVC.