Crown Royal's new canned cocktails were designed to unlock a whole new world of cocktail occasions for a younger, more multicultural audience - a world of new occasions we couldn't possibly capture in one shoot, especially during covid.

So, we built our own world, featuring over 150 Crown Can buildings, 500+ unique models and our entire cast 3D scanned and 3D printed, as tribute to the Royal lifestyle of a new generation of Crown drinkers.