We fought hard for this one. It was presented, sold and then (like so many ideas) miraculously unsold again. So we decided to take matters into our own hands. We shot the Opera House execution ourselves on a sunny Sydney weekend and used our own dodgy mock up to proposition our ECD for the money to fly to Brisbane and Melbourne to finish the campaign. 

We then presented the finished work to Virgin Australia and they told us to go fuck ourselves... Only kidding, they bought the campaign and our posters were displayed in airports and lounges across the country.